Builds start Jan 6 & Jan 20
We build the video, the ads and the follow-up that make Midwest service businesses the name in their trade. Then we hand your team the keys.
Built around your business
Your expertise deserves to be seen and trusted. We connect your video, ads and follow-up into one system, and guide your team with a playbook they can own and build on.
Authority Studio
We build a recording room in your building, put a show in it, and produce your first four episodes with your person in the chair. The ads, the testimonials and the clips all come out of that one room — and you own it.
Authority Engine
We build the capture system and the ad account and run it against a scoreboard. After ninety days your person runs it — or we keep running it.
Engine + Pipeline
The Engine plus the follow-up — the CRM, the text-backs, the quote follow-up, the review requests — without you touching it. The Diagnostic tells us whether you need it.
Don't know which one you need? Start with the Diagnostic.
Three Ways
Think of it like fishing. We can teach your person to fish. We can fish and hand you the fish. Or we can fish, cook and serve it every month. You get either path any of the three ways.
Teach.
Your team learns to fish.
Your marketing lead joins the Cohort — eight weeks, live — and leaves with a playbook built around their strengths. Bring a teammate so you grow it together.
Cohort starts Tue Jan 12
Build.
We fish and hand you the fish.
Ninety days inside your company. We build it, stay until it holds, and hand you the keys. Everything lives in your accounts from day one.
Starts Jan 6 · Jan 20
Run.
We fish, cook and serve it.
No in-house person? We do it for you every month, month to month after the minimum.
Booking for spring
The Reel
Latest Work

A lumber yard with a YouTube channel built like a TV show.
194 videos published on the channel112K+ YouTube views
Read the story
Six months of content that turned strangers into investors.
$1M in investment capital raised$50K in coaching revenue
Read the story
We built the brand, the course and the lead flow, then handed him the keys.
100+ healthcare recruiting students3x more leads from LinkedIn
Read the storyReceipts
What we install
A curated journey, not a feed. Downloads aren't the metric — booked jobs are.
"We build it inside your business, teach your person to run it, and hand you the keys. The day it runs without us is the day we did our job."
Brandon King
Founder of Churlish Media
FAQs
Pricing for everything past the Diagnostic is walked through in a thirty-minute interview and written into the agreement.
Nobody, and that's fine. Downloads aren't the metric. The room is where your ads and your testimonials come from. Booked jobs are the metric.
Don't know where to start?
$750. Brandon reads your ads or your team's work and writes the three fixes and what each one is worth. It comes off anything we build inside 90 days.
What happens next
Next step
Pick a time that works.
45 minutes · America/Chicago · You'll get a calendar invite.
Book now